Forged in Steel: Apex Steel Named Naming Rights Partner of the Muscle Car Masters®
25 February 2026: The Australian Racing Drivers’ Club (ARDC) has announced Apex Steel as the Naming Rights Partner of the 2026 and 2027 Muscle Car Masters, marking a powerful two-year partnership that unites Australian engineering heritage with industrial strength.
The event will officially be known as the Apex Steel Muscle Car Masters, reinforcing a natural alignment between one of Australia’s leading structural steel suppliers and one of the nation’s most celebrated historic motorsport events.
From classic Falcons and Toranas to heritage touring cars and sports sedans, every category competing at the Muscle Car Masters is built on steel – from original pressed-steel monocoques to reinforced roll cages and chassis structures. Strength and resilience are at the core of both the sport and the industry that supports it.
ARDC Chief Marketing Officer, Peter Larum, said the partnership represents a strong vote of confidence in the future of the event and the venue.
“Muscle cars are forged in steel. Strength, durability and engineering excellence define both this event and Apex Steel’s contribution to Australian industry. We’re proud to welcome Apex Steel as Naming Rights Partner and look forward to building something enduring together over the next two years.”
As Naming Rights Partner, Apex Steel will receive sole naming association across event marketing, national broadcast coverage, digital media and Sydney Motorsport Park’s extensive LED venue infrastructure.
Apex Steel Managing Director, Joe Calleja, said the partnership reflects its ongoing commitment to Australian motorsport and performance.
“Apex Steel is proud to continue supporting Australian motorsport through our partnership with the Australian Racing Drivers’ Club (ARDC) as Naming Rights Partner of the Muscle Car Masters over the coming years. Steel is at the heart of everything we do, and there is no better setting to showcase strength, performance and reliability than one of Australia’s great motorsport events. The Muscle Car Masters celebrates engineering, passion and heritage – values that strongly align with Apex Steel.
We’re excited to be part of this iconic event and look forward to seeing plenty of quality steel on display, both on and off the track.”
The Apex Steel Muscle Car Masters will take place at Sydney Motorsport Park on 29–30 August 2026, featuring the legendary Touring Car Masters amongst more than 150 competitors across historic and heritage racing categories, alongside comprehensive broadcast and streaming coverage.
As a not-for-profit for purpose motorsport community organisation, the ARDC reinvests event revenues into grassroots motorsport, competitor development and ongoing improvements at Sydney Motorsport Park.
This two-year agreement leads a number of new MCM26 sponsor signings, and signals strong market confidence in the continued growth of the Muscle Car Masters and reinforces the event’s position as one of Australia’s premier historic motorsport celebrations.
ABOUT THE AUSTRALIAN MUSCLE CAR MASTERS®
MCM26 (Muscle Car Masters 2026) marks the highly anticipated return of one of Australia’s most celebrated historic motorsport festivals. To be staged at Sydney Motorsport Park, MCM26 brings together the country’s most iconic touring cars, muscle cars and racing legends for a spectacular showcase of performance, heritage and horsepower.
Originally established as a tribute to Australia’s golden era of touring car racing, Muscle Car Masters quickly became a must-attend event for competitors, enthusiasts and families alike. MCM26 builds on that legacy with expanded on-track categories, feature races, demonstration laps, car club displays and immersive fan experiences that connect generations of motorsport supporters.
The event celebrates the cars, drivers and rivalries that shaped Australian racing history, while delivering a contemporary festival atmosphere designed for modern audiences. With strong industry backing and national media interest, MCM26 reinforces Sydney Motorsport Park’s position as the Home of Motorsport in NSW.
MCM26 is proudly presented in partnership with key industry and corporate supporters committed to preserving Australia’s rich motorsport heritage and delivering world-class live experiences.
ABOUT THE ARDC
The Australian Racing Drivers’ Club (ARDC) is one of Australia’s most significant and enduring motorsport organisations. Established in 1952, the ARDC has played a foundational role in shaping Australian motor racing, promoting major national and international events and supporting generations of competitors across multiple disciplines.
As the owner and operator of Sydney Motorsport Park, the ARDC is responsible for delivering a diverse calendar of events that includes national championship rounds, club racing, community motorsport, ride days, driver training and major festivals. In 2026 the ARDC has also taken on the role as Category Manager for the ARDC Australian Production Car Endurance Series. The ARDC operates as a not-for-profit, for purpose motorsport community organisation reinvesting into facilities, safety, innovation and the long-term growth of the sport.
The ARDC’s strategic focus extends beyond traditional race meetings to include corporate experiences, industry engagement, education initiatives and technology-led innovation through the Australian Motorsport Innovation Precinct (AMIP).
With more than seven decades of history, the ARDC continues to evolve while honouring its heritage – fostering participation, supporting industry and delivering high-impact motorsport experiences for competitors, partners and fans alike.
ABOUT SYDNEY MOTORSPORT PARK
Sydney Motorsport Park (SMSP) is Australia’s premier permanent racing facility and the Home of Motorsport in New South Wales. Located in Western Sydney, the venue features multiple circuit configurations, advanced safety infrastructure and integrated event facilities capable of hosting national and international motorsport categories.
SMSP welcomes more than 360,000 patrons annually via 1000+ events, across professional racing, grassroots competition, track and ride days, manufacturer programs, corporate experiences and community festivals. The circuit is uniquely positioned to operate day and night racing under permanent lighting, offering expanded broadcast and event capabilities.
Beyond competition, SMSP is a hub for automotive culture, innovation and industry collaboration. The site is home to the Australian Motorsport Innovation Precinct (AMIP), supporting advanced manufacturing, EV technology, driver training and research partnerships.
With flexible event spaces, strong transport links and a growing Western Sydney audience, Sydney Motorsport Park continues to evolve as a multi-dimensional motorsport and entertainment destination, delivering economic, community and sporting impact across the region.
ABOUT APEX STEEL
Apex Steel is a leading Australian-owned steel supplier servicing major infrastructure, commercial and residential construction projects across Australia.
With decades of industry experience, the company has built a reputation for precision manufacturing, dependable supply chains and strong partnerships with Tier 1 contractors and developers.
In addition to its core construction operations, Apex Steel is an active supporter of Australian motorsport, including involvement within the Supercars Championship environment and national-level circuit racing. The company’s association with elite teams and competitors reflects a genuine commitment to high-performance engineering, technical excellence and the broader automotive industry.
Apex Steel’s motorsport engagement extends beyond branding to meaningful industry alignment – supporting teams, drivers and technical programs that rely on strength, safety and structural integrity at the highest level of competition.
Proudly Australian-owned and operated, Apex Steel continues to invest in innovation, workforce capability and community partnerships, reinforcing its position as a trusted industry leader both on major construction sites and within Australia’s premier motorsport categories.
CONTACT
AUSTRALIAN RACING DRIVERS CLUB / SYDNEY MOTORSPORT PARK
Peter Larum. Chief Marketing Officer
e: peter@ardc.com.au
w: ardc.com.au
m: 0419 732 029
office: +61 (02) 9672 1000
APEX STEEL
Nick Lachimea. Chief Corporate Officer
e: nlachimea@apexsteel.com.au
w: apexsteel.com.au
d: +61 (03) 9768 4753
office: +61 (03) 9768 4777
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